04 What we do

Since the 1970s we have sought – and fought – to protect and preserve residential accommodation in the West End. Now, more than ever, our mission is to acquire and develop more homes to ensure that we have a balanced community of homes and local businesses in the centre of a capital city with extreme land value pressures. 

We work closely with local community groups, such as the Soho Society, that share our aim of campaigning to preserve and develop new social and discounted rented homes, while fighting to promote the interests of our local communities.

The ongoing delivery and protection of social and discounted rented homes in Soho, the heart of London’s West End, and our other local communities, is everything we work towards.